As a store merchandiser in the competitive beauty and personal care industry, implementing effective merchandising tips is paramount for driving product sales and captivating shoppers. In this guide, we’ll share valuable merchandising tips specifically tailored to help you maximise the impact of the products you sell using some of our classic brands like Amplex, Rapport, Harmony, and more as examples.
Merchandising Tip #1: Colour-Coded Personality
The Amplex range of roll-on antiperspirants lends itself perfectly to creative merchandising tactics. With five distinct scents, each boasting its own vibrant colour and unique personality, you can craft eye-catching displays that immediately grab shoppers’ attention using well-planned merchandising tips.
Tap into the power of colour psychology to create a visually impactful and attention-grabbing display. For instance, the bright, light green hue of the Amplex Fresh variant evokes feelings of refreshment, cleanliness, and natural freshness – ideal for grabbing shoppers seeking a revitalising antiperspirant experience.
On the other hand, the lovely sea blue colour of the Ocean scent can subconsciously trigger associations with tranquillity, calmness, and aquatic freshness. This can be an appealing choice for customers looking to feel cool and confident throughout their day.
For the more active, athletic shoppers, the powerful darker blue hue of the Amplex Active can resonate with themes of energy, dynamism, and an invigorating boost – perfectly aligned with their fitness-oriented lifestyles.
By thoughtfully arranging the colourful Amplex range together, you create a visually stunning and diverse display that caters to different consumer personas and moods. Complement the vibrant colours with enticing product descriptions, scent cues, or lifestyle imagery to further enhance the multi-sensory appeal and guide shoppers towards their ideal match.
Don’t be afraid, to experiment with unique product risers, angled arrangements, or even create compelling colour-blocked sections to make the Amplex display truly stand out on your sales floor.
Well-executed colour merchandising can be a powerful tool in driving interest, engagement, and, ultimately, sales.
Dedicate a section or endcap to the Amplex range, grouping the different scent variants. Utilise the contrasting colours to create a visually striking display, and incorporate product testers to encourage sensory engagement.
Merchandising Tip #2: Lifestyle Storytelling with Rapport
Rapport’s diverse range of fragrances caters to different lifestyle personas (Original, Sport, Black, Notorious, Chrome), presenting an excellent opportunity to tell captivating stories through your merchandising efforts.
Craft themed displays that evoke the essence of each fragrance line. For instance, the Sport range could be showcased alongside athletic apparel or gear, while the Notorious line might be paired with edgier, fashion-forward accessories. Incorporate branded display units or visual elements that reinforce the desired lifestyle associations.
The power of psychology plays a crucial role in the effectiveness of these themed displays. For example, by visually associating Rapport fragrances with specific lifestyle cues and complementary products, you tap into the human tendency to make subconscious connections and aspire to the portrayed lifestyle imagery. When shoppers see the Sport fragrance surrounded by athletic gear, their minds instantly link the scent to an active, fitness-oriented lifestyle – one they may desire to embody themselves.
Merchandising Tip #3: Cross-Merchandising for Maximum Impact
Boost sales by strategically implementing cross-merchandising tips that pair complementary products from your inventory. Here are clear steps for effectively implementing cross-merchandising strategies:
- Identify Complementary Products Take a close look at your product assortment and identify items that naturally complement each other as part of a complete routine, experience, or solution.
Examples:
- Harmony Hairspray + Cyclax Skincare = Complete Beauty Routine
- Rapport Fragrances + Amplex Antiperspirants = Cohesive Grooming Regimen
- Nailoid + Le Jardin = Pampering Treatment
- Create Compelling Product Pairings Once you’ve identified promising complementary items, thoughtfully pair them together in visually appealing displays. Use signage, graphics, or lifestyle imagery to reinforce the connection and suggested complete experience.
- Leverage Proximity Position the cross-merchandised products in close proximity to each other, making it effortless for shoppers to add complementary items to their basket. Consider end-caps, gondola runs, or dedicated cross-merchandising areas.
- Offer Value Bundling Create special value bundles or kits featuring the cross-merchandised products at a discounted price. This incentivises customers to purchase the complete solution while perceiving greater value.
- Train Staff to Ensure your sales team understands the rationale behind your cross-merchandising strategies. Equip them with knowledge about the product pairings so they can effectively suggest add-on purchases.
By following these steps and implementing strategic cross-merchandising, you’ll tap into powerful psychological principles, drive impulse purchases, increase average transaction values, and deliver a seamless, convenient shopping experience for your customers.
Merchandising Tip #4 Limited-Time Excitement with Seasonal Promotions
Leverage the appeal of limited-time offerings by highlighting seasonal packaging or promotional bundles prominently in your merchandising efforts. This creates a sense of urgency and encourages impulse purchases.
Dedicate high-traffic areas or endcaps to showcase seasonal promotions, incorporating branded signage, props, or decorative elements that align with the theme. Consider cross-merchandising complementary products to encourage multiple purchases.
By implementing these tailored merchandising tips, you’ll not only elevate the visual impact of your classic beauty brand displays but also create a more immersive and engaging shopping experience for customers. Well-executed merchandising tips can be the difference between a casual browser and a loyal, repeat customer.
Remember, stay creative, tell compelling stories, and continuously evaluate the effectiveness of your merchandising tips to optimise sales performance and customer satisfaction.
Thank you for reading merchandising tips by Three Pears brands.
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