Now Launching Hickory BBQ Infused Corned Beef Into 766 Tesco Stores Nationwide
Three Pears Brands, a long-established leader in brand development and licensing, is proud to announce its first major move into the food and grocery sector with the Buffalo Frank’s Corned Beef launch, introducing its Hickory BBQ Infused Corned Beef into 766 Tesco stores nationwide.
This landmark launch marks a major milestone for the company — taking Buffalo Frank’s from an internal concept to full product development, manufacturing, and retail rollout. Known for over 50 years as a trusted name in brand management, FMCG Supply and wholesale distribution, Three Pears Brands is now channelling that experience into building disruptive, high-value food brands designed for today’s market.
Over the last year alone, the firm has worked on notable licensing partnerships with major properties such as Paramount and Nickelodeon for SpongeBob SquarePants and Paw Patrol merchandise, alongside a successful collaboration with famous hair stylist Nicky Clarke for a range of premium hair care products.
This background of transforming concepts into successful market brands underpins the ambition for Buffalo Frank’s.
A Fresh Take on Everyday Meals
Buffalo Frank’s brings something entirely new to the shelves: bold, modern, personality-driven canned meals that offer great taste, convenience, and unbeatable value. Created to shake up a category long overdue for excitement, the range blends big flavours, bright branding, and unbeatable ease — ready to heat and eat in just five minutes.
The brand launches with its hero product, Hickory BBQ Infused Corned Beef, into Tesco, with additional SKUs planned to roll out to the wider market in 2026. Upcoming lines include Chilli-Infused Corned Beef and a comprehensive ready-meal portfolio, featuring Beef Bolognese, Chilli Con Carne, Minced Beef & Onions, Chicken Curry, Chicken Tikka Masala, and Chicken in White Wine Sauce. Watch this space for more adventurous flavours later in 2026!
The range is priced to compete with the lowest-priced canned meals in the category, while offering bigger flavour, more personality, and stronger value than typical economy-tier products.
A Brand Built for Today’s Consumer
Buffalo Frank’s is created for shoppers who want:
- Quick, simple, great-tasting meals
- Affordable options without compromising on flavour
- Big, bold branding that stands out on the shelf
- Fun, modern personality rather than traditional “budget meal” cues
The brand has already made a splash on social media (Click here) with humorous, character-led content designed to build awareness and grow a loyal following.
Leadership Statement
Edward Dunn, Chairman of Three Pears Brands, commented:
“Seeing Buffalo Frank’s move from an idea on the page to a national launch in Tesco is a proud moment for all of us. Three Pears has been building and managing major brands for decades, but this marks a new chapter — creating our own, from the ground up. Buffalo Frank’s offers exceptional value, bold flavours, and a fresh, exciting personality that the category has been missing. This is just the beginning.”
A Major Opportunity for Retailers
With value-led meal solutions in high demand, Buffalo Frank’s is positioned to become a strong category driver, offering:
- High shelf standout
- Broad appeal across families, teens, workers, and budget-conscious shoppers
- Strong repeat purchase thanks to taste and convenience
- A pipeline of innovative flavours to maintain momentum
Three Pears Brands aims to expand Buffalo Frank’s presence into retailers nationwide through ongoing marketing, new product development, and continued category growth.
The Retail Opportunity: Stock Buffalo Frank’s and Energise the Canned Meals Category
The launch of Buffalo Frank’s Hickory BBQ Infused Corned Beef presents a standout opportunity for retailers to revitalise the canned meals aisle with a product that delivers bold flavour, strong shelf presence, and exceptional value.
With growing demand for convenient, affordable meal solutions, Buffalo Frank’s brings genuine differentiation to a traditionally static category — combining modern branding, big personality, and fast “heat-and-eat” convenience that drives impulse purchase and repeat sales.
Following the successful Buffalo Frank’s Corned Beef launch nationwide Tesco launch, Three Pears Brands is now preparing for wider distribution across the UK.
For grocery, wholesale, and convenience partners, now is the time to secure early access to upcoming SKUs and future flavour launches. Buffalo Frank’s is built to be a high-rotation, high-volume range that attracts new shoppers and boosts basket spend.
Join the next wave of listings and bring Buffalo Frank’s to your shelves today.
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Email Sales: andyknight@threepears.co.uk
Arrange a Meeting: Visit our website at www.threepears.co.uk to connect with our dedicated sales team.
