Brand Background
With a rich history spanning over a century, Nailoid Results has been a trusted name in the nail care industry, especially among top nail technicians. The brand gained massive popularity in the 1990s, becoming a favourite due to its high-quality products and innovative treatments. Nailoid was renowned for its excellent formulations and had a huge following during its peak. Fast forward to 2024, Nailoid is relaunching with a vibrant range of 18 exceptional products, seamlessly blending its legacy with modern innovation.
- Early 1900s: Nailoid was established, quickly gaining a reputation for superior nail care products.
- 1990s: Achieved massive popularity, becoming a staple in professional nail care.
- 2024: Nailoid Results relaunches featuring a modern, eye-catching product range to meet contemporary trends and consumer preferences.
Brand Identity
Nailoid Results is now a fun, modern, and trendy brand, focusing on comprehensive nail care. The product range includes nail care kits, treatments, and nail polish removers. The new packaging features vibrant, eye-catching colours aimed at standing out on the shelves and appealing to a wide audience.
Previously, Nailoid had less attractive packaging and was broadly aimed at all women. Despite its popularity, it did not keep pace with evolving trends and packaging styles, necessitating a fresh, modern relaunch.
Product Range Details
Nail Treatments
Nailoid Results offers a comprehensive range of high-performance nail care solutions, combining over a century of expertise with modern innovation.
Nailoid Results Hard & Fast – Miracle Nail Hardener
This rapid-penetrating, quick-drying hardener is enriched with unique volcanic minerals. It nourishes, feeds, and strengthens the nails, stimulating healthy nail growth. Nails are left with a clear, smooth matte finish. Customer feedback highlights its efficacy in making nails noticeably stronger and healthier within a few applications.
Once Bitten… Twice Shy Nail Biting Treatment
Designed to break the nail-biting habit in seven days, this treatment uses Bitrex, a bitter-tasting substance that is safe and effective even for children. Only tiny amounts are needed to make nails and cuticles taste unpalatable, discouraging even the most avid nail-biter. Customers have praised its effectiveness, noting significant improvements in nail appearance after consistent use.
Solid Foundation – Base Coat, Ridge Filler & Hardener
An all-in-one corrective base coat that actively strengthens and hardens the nails with its advanced silk protein formulation. It smooths away ridging, leaving a velvety even contour, perfect for nail colour application. Users have noted its ability to protect against dulling and staining, providing a smooth, flawless finish.
Total Duty – Ten-in-One Nail Care
This multifunctional treatment protects, strengthens, and shines nails in one application. It shields nails from splitting and flaking, locks in moisture, prevents yellowing with UV filters, and can be used as both a base coat and a top coat. Customer reviews highlight its convenience and effectiveness, making it a favourite for comprehensive nail care.
Instant White – Yellow Colour Corrector
This treatment offers a unique optical brightener that disguises unsightly stains and dullness in one application. It contains high concentrations of UV absorbers to help protect against further discolouration. Users have praised its ability to leave nails looking whiter and brighter instantly, with an incredible top coat shine.
Diamond Finish – Top Coat, Protector, and Shield
A quick-drying, chip-resistant top coat formulated with diamond infusion for super strength and high-gloss shine. This UV top coat protects nail colour from deterioration and breakage. Customer feedback highlights its long-lasting shine and protective qualities.
Silicone Shield – Flaky, Brittle Nail Serum
This serum is enriched with high concentrations of silicone and jojoba oil to lock in moisture and repel environmental pollutants. It creates an invisible protective coating around the nails, leaving them silky smooth and powerfully protected. Users have noted significant improvements in nail texture and resilience.
Cuticle Perfection – Cuticle Softener & Remover
Deeply enriched with moisturising and conditioning actives, this product softens and gently removes dry, rough cuticles. It includes a free cuticle stick for easy application. Customer reviews commend its effectiveness in maintaining healthy cuticles and promoting healthy nail growth.
Nail Care Kits
Nailoid Results’ care kits blend over a century of expertise with modern innovation, featuring iconic formulations and contemporary designs.
Manicure Cream – Daily Workout for Fit Nails
This luxurious cream contains Arachis Oil, lanolin, and glycerine to hydrate, strengthen, and protect nails and cuticles. It also cleanses nails of greasy residue and whitens discolouration. Users appreciate its multifunctionality and deep moisturising properties.
Buff & Shine – All-In-One Ridge Smoother & Polisher
Enriched with Arachis and Carnation Oil, this product helps eliminate ridging, staining, and dryness, promoting healthy nail growth. The buffing action stimulates blood circulation, delivering nutrients to the nail plate. Customers have reported noticeable improvements in nail smoothness and appearance.
Triple Action Therapy – Strengthening & Moisturising Therapy
This intensive treatment is designed for thin, weak, and flaking nails. Enriched with Panthenol, Calcium, Keratin, Essential Oils, and Vitamin E, it nourishes and strengthens the nail plate. Users have praised its ability to transform weak nails into strong, healthy ones.
Tough ‘N Up – Intensive Nail Strengthener
Intensive Nail Strengthener: Fortified with Biotin, Cystine, and Glycerin, this product promotes healthy nail growth and strength. It also contains Panthenol and Caffeine to stimulate cell growth and Almond Oil to condition and protect the nails. Customer feedback highlights its effectiveness in preventing nail breakage and promoting overall nail health.
Nail Polish Removers
Nailoid Results offers a range of gentle yet effective nail polish removers, including normal, gel, and acetone-free options.
Nail Varnish Remover
Available in 150ml and 250ml bottles, this powerhouse formula effortlessly dissolves stubborn polishes, lifting away every trace for pristine, prepped nails. Customers have noted its potent yet gentle composition, delivering unparalleled results without the struggle.
Acetone-Free Nail Varnish Remover
This ultra-gentle, conditioning formula delicately dissolves colour while infusing nails with replenishing moisture. Available in 150ml and 250ml bottles, it reveals natural nail beauty without stripping or drying. Users appreciate its ability to remove polish effectively while keeping nails healthy.
Gel Nail Polish Remover
Formulated to tackle even the most tenacious gel polishes, this 150ml solution dissolves every last trace with ease, eliminating the need for excessive scrubbing. Customers have praised its hassle-free removal experience, leaving nails radiant and damage-free.
Nail Polish Remover Pads Acetone-Free
These travel-friendly pads combine gentle, acetone-free removal with luxurious nail nourishment. Each pack contains 40 pads enriched with moisturising oils to condition cuticles as colour melts away. Users find them convenient for quick, effective removals on the go.
Brand Relaunch
The primary goals of the Nailoid Results relaunch are to create a more eye-catching, vibrant, and desirable brand, aiming for strong brand recognition and a wider audience. The new products and packaging align with this vision, incorporating bright, vibrant colours that stand out among competitors.
The brand aesthetics are defined by super colourful and uniquely shaped packaging, reflecting Nailoid Results’ modern and trendy identity. The new design is intended to catch the eye and appeal to contemporary consumers, making the products not only effective but also desirable and cool to own.
Market Analysis & current Trends
An increasing number of young and millennial women are dedicating more time to shopping for nail care products at retail stores, experimenting with DIY nail trends at home, and indulging in frequent manicures and nail spa treatments.
Nailoid Results stands out from competitors with its bold colour themes and high-end, tried-and-tested ingredients and formulas. The vibrant packaging and targeted marketing strategies position it as a desirable, memorable, and accessible brand.
“NAILOID HAS SUCCESSFULLY POSITIONED ITSELF AS A DESIRABLE, ACCESSIBLE, MEMORABLE, AND AFFORDABLE RANGE OF NAIL CARE. EACH PRODUCT IS CLEARLY DEFINED WITH EMPHASIS ON THE PRODUCT BENEFITS. THE BRAND UTILISES KEY INGREDIENTS RENOWNED FOR EFFECTIVE TREATMENT OF NAILS AND SKIN.”
Distribution and Impact
Nailoid Results is available exclusively through Three Pears Brands, and accessible in a growing number of physical stores and online platforms. International shipping is available to our global partners.
The relaunch of Nailoid Results is expected to have a positive impact on existing customers as well as attracting new ones. With higher sales, better brand awareness, and enhanced desirability, Nailoid Results is poised to become a must-have in nail care routines.
The long-term vision is to become one of the best-selling beauty products, with consumers integrating Nailoid products into their daily routines. Nailoid Results aims to maintain its legacy of excellence while adapting to modern trends, ensuring that once customers experience the products, they will become essential to their nail care routine. The brand’s commitment to innovation, quality, and customer satisfaction promises a bright future.
Nailoid Results
With its rich history, innovative product range, and vibrant new branding, Nailoid Results is poised to reclaim its place as a leader in the nail care industry. The relaunch marks a new era for the brand, blending over a century of expertise with contemporary style and performance. Nailoid Results is not just a brand; it’s a promise of quality, innovation, and beautiful nails for everyone.
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